60+ Power Words To Turn Visitors Into Customers

60+ Power Words To Turn Visitors Into Customers

December 22, 2015 Content Marketing 1

Using powerful words to create strong emotions is essential in marketing and it is easy to get this wrong. When you are selling you often only have one chance to get it right and if you use the wrong words you will fail.

Successful copywriters the world over know the power of selling words. There has been a lot of research conducted on this subject which has proven that the right words used in the right context can mean the difference between landing the sale or your prospect going elsewhere.

You need to get inside the head of your prospect and urge them to buy your products or services. They need to feel emotionally connected to what you are offering and start imagining the benefits that they will receive from their purchase. The right selling words can achieve this.

Which one of these would have the greatest impact on your emotions? “I have just been involved in a car accident” or “I have just been in a horrific collision”. They could both be used to describe the same accident, but the second is certainly more powerful.

Words that sell are not just restricted to written form. In face to face meetings they can make all of the difference. Video is also a very powerful marketing medium as many people prefer to watch and listen to a sales pitch than read one.

The videos that make use of power selling words will often convert the best. They will create strong emotions when discussing the benefits of the product. They will also create a sense of urgency and scarcity so the viewer must act now to avoid disappointment.

Tests have proven that the most powerful selling word is “you”. People don’t care about how many features your product has. They want to know what is in it for them. So tell them, and describe the many benefits that they will derive from buying your product.

You need to use words that will compel them to buy and make them feel like an idiot if they miss out on this opportunity you are presenting to them.  You need to use the right words to prove to them that what they are buying will change their life for the better.

Powerful selling words can be used in a variety of ways. For web sites you want to use the words on your landing pages to obtain the email addresses of your visitors for example. Then you want them to open the emails that you send so use these words in subject lines.

Written sales letters and video sales letters should always include powerful selling words. Without them your message will be ignored. Tell them why they need your product and why they absolutely need to purchase it now.

If you want to experience the highest conversions from your marketing efforts either online of offline then choose your words carefully. It is your job to stir your prospects emotions into a buying frenzy.

Use these top 60 most powerful selling words to make them an offer that they cannot refuse.

The Top 60 Power Words that Sell

  1. Absolutely
  2. Accomplish
  3. Achieve
  4. Benefit
  5. Best
  6. Clear-cut
  7. Compelling
  8. Convenient
  9. Critical
  10. Dependable
  11. Easy/Easily
  12. Ensure
  13. Endorsed
  14. Exciting
  15. Free
  16. Fun
  17. Guarantee/Guaranteed
  18. Health/Healthy
  19. How-To
  20. Hurry
  21. Improve/Improved
  22. Imagine
  23. Instant/Instantly
  24. Ironclad
  25. Love
  26. Master
  27. Money
  28. More
  29. New
  30. Now
  31. Personalized
  32. Power/Powerful
  33. Private
  34. Proven
  35. Quality
  36. Quick/Quickly
  37. Remarkable
  38. Results
  39. Revealed
  40. Safe/Safely
  41. Save
  42. Secrets
  43. Secure
  44. Shocked/Shocking
  45. Simple
  46. Solution
  47. Startling
  48. Step-by-Step
  49. Strong
  50. Tested
  51. Top
  52. Ultimate
  53. Unconditional
  54. Uncover
  55. Unique
  56. Unleashed
  57. Unlimited
  58. Unlock
  59. Value
  60. Winning
  61. Yes
  62. You/Your

About the author

Paul Manwaring: This is where we share a thoughts, tips and research into the world of marketing, design and business. Be sure to follow us on Twitter and Facebook.

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